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Are We Doing Enough? The “How To” of Medical Coding for Screening Performed in Dental Practices.

Check out this article was published in Dental Economics by my friend Marianne Healy Harper from The Art Of Practice Management:


Are We Doing Enough? The “How To” of Medical Coding for Screening Performed in Dental Practices.


Marianne has a great manual that walks you through cross coding.  It is our go to reference guide that we use when doing medical billing for our clients.


Medical billing is an art and is time consuming.  We offer different training packages for our clients who want to do their own medical billing in house.



What is the Primary Diagnosis?

medimageA potential obstacle in dentistry is the success to billing medical insurance is in our field of view. To be successful at medical billing and having dental procedures covered under medical insurance, It’s time realize how powerful the oral systemic link is and their connection.  Dentistry has mastered the art of detecting even the smallest problem in most cases.  This isn’t even something medical professionals do very well.  The problem with focusing on the micro is that when you magnify something too big, you can easily lose track of the bigger picture. Dentistry has been so focused on early detection that we have lost our view of prevention.  Virtually everyone who has teeth has the same bacteria that causes periodontal disease.  Why is it that some people can prevent the bacteria from destroying bone and others, despite good home care and more frequent trips to the dentist for maintenance cannot?  In the dental profession the definitive diagnosis would be periodontal disease and go no further.  Periodontal disease is, in many cases can be linked to an underlying medical condition.




med formimageMedical insurance pays for treatment of symptoms as a result of a medical condition.  We see diseases present in the mouth every day such as diabetes, G.E.R.D., osteoporosis, and heart disease.  There are also many other contributing factors to oral dysfunction.  When a patient informs us that they have cancer and are going to undergo treatment, dentists recommend fluoride because we know that we consistently see chemotherapy and radiation treatments causing problems in the mouth.  The good news is that medical insurance knows this too.  Most procedures linked to the treatment of cancer are almost always covered under medical plans.




documentation imageWhen I first started billing medical insurance in the dental practice where I worked, we saw a patient on short notice because she felt like a crown was loose.  After clinical examination, it was revealed that this tooth had 8 and 9mm pockets and removal of the tooth was required.  Most dental professionals would agree that periodontal disease is to blame in this case but looking through her previous treatment notes, I discovered that this was the third tooth that required removal from this disease in the past few years.  Looking over her medical history, I found a side note stating she had a mastectomy.  The only reason I could come up with for a mastectomy was cancer.   I asked the patient if she had underdone chemo or radiation and she said yes to both.  She had been a patient since 2006 and was diligent about keeping up with her cleaning appointments.  Her history showed that although she did show signs of inflammation, there was no bone loss reported.  After her treatment of cancer, her inflammation went from controlled to progressive.  Using cancer treatment as the proper primary diagnosis, I was able to obtain an approval for the replacement of all three teeth with dental implants in determining the medical necessity .  The total paid by medical was more than $15,000!


3d doctorOnce we are able to expand your field of view to start thinking outside of the mouth and thinking about the body as a whole, a door will unlock.  Not only will we be rewarded with staggeringly higher reimbursements, we will also be able to provide a whole new level of patient care to our patients.    Medical thinking will not only allow us to provide the clinical expertise our patients have come to expect but we will also be reimbursed appropriately for the services we provide.


Danielle and Jill



Time to Make the Paradigm Shift

Just recently, I had the pleasure of speaking and attending the ACE (Academy of Comprehensive Esthetics) meeting in Las Vegas. The first day, I listened to other speakers who talked about dentistry and the body as a whole. Speakers were saying that we need to change our thinking about the way we practice dentistry and begin thinking about the patient’s total health not just focus on drilling and filling or scaling teeth right away. The way we have been doing or looking at things over the years is now changing dramatically.


Dr. Bradley Bale M.D. caught everyone’s attention. Dr. Bale is a cardiologist who definitely understands the link between cardiac disease and periodontal disease. Did you know that endodontic disease and caries also trigger a significant percentage of heart attacks? The American Heart Association has research showing the direct connection between oral pathogens (associated with periodontal disease, endodontic lesions, and caries) and acute heart attacks! Almost half of heart attacks are being triggered by oral pathogens. Oral bacteria were found in every thrombus, and 30% had live oral pathogens in the clot. Dental infection and oral bacteria are associated with development of acute coronary thrombosis. Oral health and dental care should be part of heart attack prevention and more. We need to encourage greater collaboration between the medical and dental professions. In doing this paradigm shift, our dental procedures become medically necessary thus making some of our procedures now billable to our patient’s medical insurance. The use of cross coding in your dental software makes billing medical insurances much easier.


Dr. Sam Low D.D.S., a periodontist and a professor at the University of Florida, College of Dentistry, spoke abut achieving restorative/periodontal success by controlling inflammation. Dental infection and oral bacteria are associated with inflammation. We all have the bacteria in our mouth but some people are more susceptible to inflammation than others. Why is this? This is what we need to find out when reviewing our patient’s medical history rather than smoothing root surfaces because of calculus and plaque or just filling teeth. Are your patients taking medications that cause dry mouth, making them more susceptible to bacteria and decay or do they have certain diseases or conditions that cause breakdown of teeth or bone?


The missing link to the insurance puzzle

During my presentation, I spoke about The Missing Link to The Insurance Puzzle and tied together the use of medical and dental billing in relation to your patient’s total health.  I explained how and why cross coding is needed in the dental practice and how it is beneficial to both the patient and the practice. Below are several images (images modified and courtesy of Marianne Harper-The Art of Practice Management) from my presentation at ACE this past weekend of medically billable procedures in your dental practice:


Medically billable procedures 1

Medically billable procedures 2

Medically billable procedures 3

medically billable procedures 4

medically billable procdures 5


Of course before you start billing anything to medical insurance, you will need to check on your patient’s insurance eligibility and coverage. For information on cross coding and medical billing, please don’t hesitate to contact us.



Jill Coon Inc Presents: 10 Reasons to Hire a Dental Virtual Assistant

Need an extra pair of hands at the office but don’t want to hire someone full or part time? Dental virtual assistants are perfect adjuncts to any dental practice. The virtual assistants (VA’s) are independent contractors and are hired on a monthly contract or as needed for projects and other tasks.

This short Youtube video explains 10 reasons you should have a dental virtual assistant for your practice:



Virtual Assisting Services Offered by Jill Coon Inc

“Take too many pictures, laugh too much, and love like you’ve never been hurt because every sixty seconds you spend upset is a minute of happiness you’ll never get back”.



Just as the quote above mentions that the more time you spend upset is a minute of happiness you will never get back, a day of lost production or business is money you will never get back.  Isn’t it time to make wise use of your time?


Do you run a business and have no extra time and need an extra set of hands but don’t have the need to hire someone on a full time basis? Do you have “to do” lists of things that need to get done but are falling behind due to lack of time? Do you have excess workload or are you looking to cut down your overhead cost and need extended business hours? Is your business booming and you need more help? Do you want to have more time doing the things you enjoy? A virtual assistant may be just the person you are looking for. Virtual assistants provide a variety of services that play a very important role in your business. The free time it gives you for concentrating on other things such as clients/patients and income generating activities. A virtual assistant is there to simplify your life. Every virtual assistant and virtual assistance firm will have different skill abilities and will provide different services. Look for the services you want and need.


Here is a list of virtual assisting services that we offer our clients:

•Accounting services (Quickbooks)
•Appointment Scheduling/ Reminders
•Clerical services
•Collections, accounts receivables, debt collection software
•Creating Forms and Templates
•Drafting Business Letters
•Desktop Publishing (brochures, business cards, flyers, letterheads, menus, newsletters, etc.)
•Internet Research (search for lowest prices on items or services)
•Mail and E-mail management
•PowerPoint Presentations
•Proofreading Documents
•Social Media (Facebook, Twitter, Youtube, LinkedIn, Pinterest and Google+)
•Typing / Word Processing                                                                                                            •Website Design (standard and mobile)


Dental, psychotherapy, and medical virtual assisting services:

•Aging insurance/follow up with outstanding claims over 30 days old
•Appointment confirmations and scheduling (answering phones)
•Accounts receivables/ Collections (debt collection software)
•Comprehensive insurance verifications and breakdowns (in and out of network)
•Dental and medical practice and internet marketing
•Fee negotiations with insurance companies for highest reimbursement
•Insurance billing, filing and submissions
•Recalls (patients overdue for follow-up or treatment)
•Social Media  (Facebook, Twitter, Youtube, LinkedIn, Pinterest and Google+)


For more information about our services, please visit our website:



Virtually Everything is Possible.

Have you considered hiring a virtual assistant for your practice or business?  Virtual assistants can defintiely simplify your life.  In my article for the Progressive Orthodontist Magazine, I have explained all of the things that virtual assistants can do for your practice: Virtually Everything is Possible




Dental Medical Cross Coding via Health Claims Unlimited

In the interest of resolving some confusion with regard to Dental to Medical Cross Coding, we have created a list of the guidelines that the insurance plans normally will pay for, as always it’s a good idea to get a prior authorization before you treat the patient.

Preventive Dental Services:

Space maintainers are allowed for: Accidental dental Cancer Cleft palate (congenital abnormalities) TMJ Preventive dental services are never covered Diagnostic, Restorative, Endodontic, Periodontics, and Prosthodontics Services.


Certain diagnostic, restorative (basic and major restorative), endodontic, periodontics, and Prosthodontics services are eligible for:

1. Accidental dental.

2. Cancer

3. Cleft palate

4. Transplant preparation (does not include prosthodontics)

5. Initiation of immunosuppresses (does not include prosthodontics) Dental Implants: The following applies to CPT codes 21248 and 21249, and dental implant CDT codes: Dental Implants are rarely covered. See your patient individual Coverage Limitations and exclusions. Dental Implants are allowed for certain accidental dental situations.


Medical Oral Excisions: Certain oral excisions are allowed under the medical plan the same as any other illness. This includes biopsies of oral tissue (soft and/or hard tissue), surgical excisions of lesions, tumors, Neoplasms, and non-per apical cysts. Clinical Guidelines for Medical Oral Excisions: 21030 – Excision of benign tumor or cyst of maxilla or zygoma by enucleation and curettage. 21040 – Excision of benign tumor or cyst of mandible by enucleation and/or curettage. 21046 – Excision of benign tumor or cyst of mandible; requiring intra-oral osteotomy (e.g., locally Aggressive or destructive lesion(s)) 21047– Excision of benign tumor or cyst of mandible; requiring extra-oral osteotomy and partial mandibulectomy (eg, locally aggressive or destructive lesion(s)) 21048 – Excision of benign tumor or cyst of maxilla; requiring intra-oral osteotomy (eg, locally Aggressive or destructive lesion(s)) 21049 – Excision of benign tumor or cyst of maxilla; requiring extra-oral osteotomy and partial maxillectomy (eg, locally aggressive or destructive lesion(s)) Guidelines: 21030, 21040, and 21046 – 21049 are covered if not dental related. These codes are not covered if done in conjunction with third molar removal or with endodontic surgery. 40810 – Excision of lesion of mucosa and submucosa, vestibule of mouth; without repair. 40812 – Excision of lesion of mucosa and submucosa, vestibule of mouth; with simple repair. 40814 – Excision of lesion of mucosa and submucosa, vestibule of mouth; with complex repair 40816 – Excision of lesion of mucosa and submucosa, vestibule of mouth; complex, with excision of underlying muscle.


Accidental dental benefits are available when:

1. Treatment is necessary because of accidental damage; and

2. Dental services are received from a Doctor of Dental Surgery, “D.D.S.”, or a Doctor of Medical Dentistry, “D.M.D.”; and

3. When the following criteria is met for Notification, Types of Covered Injured Teeth, Initial Contact Timeline and Treatment Timeline. Notification/Prior-Authorization: Except for the initial visit, notification/prior-authorization by the enrollee is required. Without Notification/prior-authorization benefits may be reduced or denied depending on plan design. Refer to the patient’s specific plan document for details.


Types of Covered Injured Teeth: The types of injured teeth covered depend on:

a. Benefits are available only for treatment of sound, natural teeth. The Physician or Dentist must certify that the injured tooth was:  A virgin or unrestored tooth or a tooth that has no decay and no filling on more than two surfaces, no gum disease associated with bone loss, no root canal therapy, is not a dental implant and functions, normally in chewing and speech. Benefits are available for sound natural teeth OR restored teeth.

Initial Contact Timeline: Accidental dental coverage requires that the dental damage is severe enough that initial contact with a Physician or dentist occurred within 72 hours of the accident.


Note the following:

1. An extension of this time period is normally not allowed.

2. An extension of this time period may be granted if the request for an extension is made within 60 days of the Injury and if extenuating circumstances exist due to the severity of the injury. Treatment Timeline:


Final treatment to repair the damage must be both of the following:

1. Treatment is started within 3 months of the accident. Note the following: An extension of this time period is not allowed.

2. An extension of this time period may be granted if extenuating circumstances exist (such as prolonged hospitalization or the presence of fixation wires from fracture care). And 2. Final treatment is completed within 12 months of the accident. There are no exceptions Allowed to the 12 month completion date. Dental services are generally not covered.


The dental exclusion includes but is not limited to:

1. Diagnostic – including, but not limited to, oral evaluations, examinations, x-rays/films, lab tests, and casts.

2. Preventive – including, but not limited to, dental prophylaxis (dental cleanings), topical fluoride treatments, nutritional counseling for dental disease, tobacco counseling for oral disease, oral hygiene instructions, sealants, and space maintainers.

3. Restorative (basic or major) – including, but not limited to, amalgam restorations (silver fillings), resin restorations (white fillings), gold foil restorations, inlay/onlay restorations, crowns, core buildups, and posts.

4. Endodontic – including, but not limited to, pulp capping, pulpotomy, pulpal therapy, root canals, and apicoectomy.

5. Periodontic – including, but not limited to, gingivectomy, gingivoplasty, crown lengthening, osseous surgery, grafting procedures, provisional splinting, scaling and root planing, full mouth debridement, and periodontal maintenance.

6. Prosthodontic (removable or fixed) – including, but not limited to, complete dentures, partial dentures, interim dentures, denture repairs, denture rebase, denture reline, denture pontics, denture inlays/onlays, denture crowns, and other removable or fixed denture services.

7. Dental Implants – including, but not limited to, dental implants, dental implant surgical base, post, crown, abutments, retainers and denture

8. Oral and Maxillofacial Surgery – including, but not limited to, extractions, surgical extractions, alveoloplasty (surgical preparation for dentures), and vestibuloplasty (surgery to increase alveolar ridge height)

9. Orthodontics – including, but not limited to, limited, interceptive and comprehensive orthodontic treatments including appliance therapy, orthodontic braces, and retainers. Except for certain state mandates, orthodontic treatments are never covered. 10. Adjunctive Dental Services – including, but not limited to, anesthesia, other dental examinations, visits, consultations, occlusal guards (bite plates/guards), athletic mouth guards, occlusal adjustments to teeth, and teeth bleaching.


For exceptions to the dental exclusion please see the Indications for Coverage section above Accidental Dental: For plans that cover accidental dental the following may not be covered under Accidental Dental:

1. Otherwise eligible accidental dental services that exceed the accidental dental dollar limitations on the plan.

2. Services that do not meet the criteria listed in the Indications portion of the patients plan.

3. Damage to teeth as a result of activities of daily living such as chewing and/or biting.

4. Skeletal damage (covered under medical).

5. Dental implants. (See Indications for Coverage section or call the plan)

6. Orthodontia (i.e. dental braces). Except for certain state mandates there are no exceptions to this exclusion.

7. Repair to bridges.

8. Repair to crowns. Some plans do not cover accidental dental services. For these plans accidental dental services are not covered regardless of the situation.


Please see state mandates for state mandated dental benefits. We hope this clears up any questions you might have, of course if we can be of any help please do not hesitate to contact us at 1-877-428-6606 or via email for more information.

Written By: Jill Coon

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Making Things Convenient for Your Patients

In January, I read an article in CNN Money about doctors going broke.  It really doesn’t surprise me as most doctors and dentists are not trained to be business men.  They are trained to be great caretakers though.   What really amazes me is that most of them miss out on opportunities that are great for their patients and their practice.  We all know that we want to “wow” our patients!  There are so many ways to do this but I will only be talking about one topic- convenience.


I love my medical doctor.  He makes my experience a good one as he does most things in his office.  He does a chest x-ray, EKG, blood work and a complete examination.  I don’t have to go to Quest Diagnostics to have blood drawn.  I am given my annual prescription for my migraine medicine to be filled at the pharmacy of my choice.  If my blood work is normal, which it always is, he calls me with the results to save me the time of having to go back into his office for another visit.


Yesterday, I went into his office for a sick visit.  This was day two of not feeling well with 104 fever and a head cold.  I couldn’t break the fever or keep my head off my pillow for more than 5 minutes at a time.   When I was there, he took an x-ray of my sinuses and then gave me a prescription to be filled at the pharmacy to help me feel better.


There is one thing his office is lacking.  The prescription he gives me is either phoned in or written for me.  I then have to go to fill my prescription.  Getting the prescription filled at the pharmacy isn’t always a joy.  Publix, Where Shopping Is A Pleasure, ISN’T!  They usually don’t have my complete prescription and I need to come back for the rest of it or I have to wait a few hours until I get it.  This is not good for someone who needs their medications!


Just think, if my doctor was able to prescribe and fill the medication in his office right then and there, how much more convenient it would be for me, especially when I am no feeling well!  He can do this! His practice would be making additional money on the prescription of at least $5-$10 per prescription, rather than the pharmacy making the money.   Wouldn’t this boost his income and keep him from going broke????


Dentists can do the very same thing with some of the prescriptions they prescribe.  Now that arestin is available in a prescription, your patients are given the prescription to fill at the pharmacy under their pharmacy benefit.  Patients will then be given the prescription to bring with them for their appointment or the arestin will be sent to your office to have the arestin placed in sites 4mm or greater.  I like the concept that the arestin is now covered under the pharmacy benefit rather than dental because it makes it easier for patients to have the treatment done with less of a copay for them depending on what their deductible and copay is.  Did you know that dentists can prescribe the arestin and fill the prescription right then and there in the office.  Patients don’t have to go pick up the prescription and you don’t have to wait to do the treatment necessary.  Best of all, your practice can make up to $15 per vial of arestin just by making it more convenient for the patient!  What are you waiting for?



PRESS RELEASE: Jill Coon, Inc Announces a Strategic Affiliation with Health Claims Unlimited, Inc

Jill Coon, Inc announced a strategic affiliation with Health Claims Unlimited, Inc. Jill Coon, Inc. Jill Coon provides social media, brand management and monitoring, virtual assisting, and IT services. The virtual assisting services include dental and medical insurance billing services, insurance verifications, aging insurance follow up, and insurance fee schedule negotiations.  For a list of other virtual assisting services, see  Health Claims Unlimited, Inc provides medical billing and management services using advanced billing PCS software.  By utilizing this software, our medical practices are paid within days not weeks of claims submissions.  Errors in filling are also virtually eliminated with our direct access to the centralized clearing facility which will edit all claims instantly before forwarding to the specific insurance carrier.


The teaming agreement between the two companies will provide for Jill Coon, Inc to offer Health Claims Unlimited, Inc to its client base for medical billing services to medical practices, while Health Claims Unlimited, Inc offers Jill Coon, Inc’s social media, web design, virtual assisting, search engine optimization and IT services to its own client base.


“This is a perfect fit.” says Mark Wilson, founder and CEO of Health Claims Unlimited, Inc. “Our clients need website design and branding, social media marketing and virtual assisting services. That’s where Jill Coon, Inc comes in.  Of course, there’s more to a polished image if you want to grow your brand; it’s all about interacting with people and offering them a reason to connect with you and personalizing that interaction in this world of impersonal connections. That’s where our social media services come into play.”


Both companies see this agreement as an opportunity to streamline operations in their working relationship, while being able to increase service offerings and the caliber of services for their own clients, while sharing cross-marketing opportunities.


About Jill Coon, Inc –
Jill Coon, Inc is a Social Media and Marketing Company based in West Palm Beach, Florida. Their services include online marketing and representation via social media and brand management and web design, virtual assisting services,  IT consulting , and search engine optimization and marketing. Our team strives for perfection and continually stays one step ahead. We are on the cutting edge giving you, our clients the best possibilities to enhance your bottom line. For more information, contact Jill Coon at 561.319.4743 or


About HealthClaims Unlimited Inc.-
Health Claims Unlimited Inc is a professional medical billing and management company based in Little Rock, Arkansas. Their mission is to solve your insurance claim nightmares and practice management problems.  Health Claims Unlimited, Inc.’s work is driven by high standards and strong business ethics. Their services include Medical Billing and collectionsFor more information, contact Health Claims Unlimited Inc at 1-877-HCU-6606 Ext 9547 or